your message in print
Too many times, clients feel they can create their own brochures. A flag background, helvetica or times headline. What you are really creating is a quick, inexpensive solution with no long-term objective in mind.
We just did a project for an international plastics manufacturer, the company is massive. The brochure was designed to be over sized, impressive in size and substance. The envelope was clear plastic with their name and slogan silk screened in place. "A world of plastics." And the brochure proved it.
A properly designed brochure excites your sales team, your employees, current customers and your potential customers. It is well written, clean and has a good narrative flow. Photography is professional-level and the graphics are designed to support your message- they are not clip art.
A properly designed brochure has the right paper for the cover and the interior, it has the right color, texture and substance.
And finally, a good brochure is in the right envelope. A simple #10 in the right color all the way to custom die-cut and size.